AT&T.com
April 20, 2006

The New AT&T Launches African American Advertising Campaign Featuring Former "106 and Park" Stars A.J. and Free

The latest extension of the new AT&T's comprehensive "Your world. Delivered.SM" brand campaign is an African American advertising campaign spotlighting Albert "A.J." Calloway and Marie "Free" Wright, who previously starred on BET Network's music video show, "106 and Park®."

The creative is the first multicultural dimension for the new AT&T product-focused campaign. Each dimension — which includes African American, Hispanic and Asian — provides an opportunity for AT&T to reach a diverse audience with unique product-related messages and through targeted media outlets.

The African American advertising campaign featuring A.J. and Free will support the new AT&T brand in a way that will build credibility and relevance with this customer segment. The creative is currently running in major markets throughout AT&T's 13-state local service area with potential for additional market coverage as the campaign moves forward.

The African American advertising campaign was created by Sanders\Wingo of Austin and El Paso, Texas.